Day: April 11, 2020

‘Self-Bootsraping’ as an alternative to VC funding

‘Self-Bootsraping’ as an alternative to VC funding

Intro to Bootstrapping Bootstrapping, defined in the literature as “starting a business and building it using mostly self-supplied resources”, has become a leading trend, as a counter-response to the increased difficulty of obtaining seed investment, and as a route to ‘management peace of mind’. Those who seek funding, face increased investors’ caution and a demand […]

Digital Marketing – A Multichannel Game

Digital Marketing – A Multichannel Game

Why Publishing a Site is Not Enough Launching a product these days without a digital marketing strategy is like opening a store and hiding it behind a screen. Customers look for product and services mainly by surfing the network on their PCs and their phones, so businesses must be there, or sales won’t happen. ‘Be […]