Chaim Bechor

‘Self-Bootsraping’ as an alternative to VC funding

‘Self-Bootsraping’ as an alternative to VC funding

Intro to Bootstrapping Bootstrapping, defined in the literature as “starting a business and building it using mostly self-supplied resources”, has become a leading trend, as a counter-response to the increased difficulty of obtaining seed investment, and as a route to ‘management peace of mind’. Those who seek funding, face increased investors’ caution and a demand […]

Digital Marketing – A Multichannel Game

Digital Marketing – A Multichannel Game

Why Publishing a Site is Not Enough Launching a product these days without a digital marketing strategy is like opening a store and hiding it behind a screen. Customers look for product and services mainly by surfing the network on their PCs and their phones, so businesses must be there, or sales won’t happen. ‘Be […]

QR-based Serialisation vs. Alternatives

QR-based Serialisation vs. Alternatives

Two Dominant Approaches Anti-counterfeiting solutions are being developed and perfected for more than a decade, in a constant attempt to defeat new generations of counterfeiters. Diverse techniques, some of which are patented are used to detect fake products and defend manufacturers. When checked closely, there are two basic approaches which divide this market – the pattern-matching […]

Zero-Code Applications: An Overview

Zero-Code Applications: An Overview

Traditional web and mobile applications rely on extensive use of various types of programming platforms, all requiring experts to design, program and test the code. On the other hand, a range of computing platforms, such as Spreadsheets, adopted ‘low code’ or simplified programming models allowing an increasing level of adaptability to specific needs. On the […]