Promotional Web Site
Either as a separate site or as a part of the main service site, a promotional page /set of pages is developed, featuring the necessary ingredients to attract and promote the service.
As one of the key components, based on either pre-existing or on one that can can easily be acquired, a short series of intro and promotion e-mails is composed, distributed and tracked.
Organic Search, based on proper SEO setup is built into the promotional presence. A base is set consisting of keywords analysis and sync to content backlinks potential research and more.
Facebook Page & Posts
Facebook is a key promotional tool in most type of online businesses, and therefore a matching business page and a set of promotional posts are developed, posted and tracked.
B2B SaSS in particular can benefit immensely from a carefully conducted LinkedIn promotion. A set of posts and links to strategic groups provide a solid basis to future campaigns.
Paid Ads Promotion
Whenever budget permits, and if found essential, paid campaigns based on PPC in Google and similar options by facebook are developed and run as part of the launch effort.